Kinetic / Launch video guide

Make a launch video from your screenshots.

A practical workflow for a founder making a software launch film in Kinetic: show one problem, one useful result and one next step.

Start free in your browser Preview the SaaS template

This guide covers Kinetic's screenshot-based workflow. For product details and contact information, meet Kinetic and its maker.

1. Choose the viewer and the action

Write a brief in one sentence: “For [buyer], show how [product] solves [problem], then ask them to [action].” Keep the call to action consistent with your landing page.

2. Capture the screens that prove the result

Use a screen showing the starting problem and one showing the completed task. Hide private customer data and make the important labels readable. Keep crops consistent. Use real screenshots for product claims; a mock interface is useful for a teaser but should not imply a finished feature.

3. Start from an editable film

Open Kinetic in your browser (or the Windows app), open Templates and choose SaaS launch or Product demo. Add your product name, URL and screenshots. Edit the words and scenes to fit your offer. Choose a visual style that keeps your interface readable.

4. Give each scene one job

Here is an illustrative storyboard for a fictional feedback app. Replace the sample copy with facts your product can demonstrate.

Problem: “Feedback in five different places.” Show the starting screen.
Product: “Meet Nova.” Show the real dashboard.
Result: “One queue for your team's feedback.” Show the consolidated queue, with a close-up of the relevant control.
Next action: “Try Nova” and your URL. Keep the end card on screen long enough to read.

Watch once muted to check the story, then with music to check the cuts. Shorten any line you cannot comfortably read before the next scene. Treat the video as a preview; use a screen recorder separately if buyers need to see a continuous live workflow.

5. Preview each shape before you export

Use 16:9 for a website player, 9:16 for a vertical feed, or 1:1 for a square post. Kinetic can re-layout the film, but preview each version to check screenshot crops and text placement. Export MP4 for a video player or GIF for a short silent loop. Check the destination's current upload requirements.

Not sure how much story fits? Inspect the duration and scene counts for all Kinetic templates, then adapt the brand film template or a screen-led product demo.

The first 3 exports each month are clean on Free. See the full Free and Pro limits before buying. Your screenshots and final render stay on your PC; hosted AI receives the description you send it. Read the privacy details.

Choose the guide for your launch

Product Hunt video: Make a Product Hunt launch video without After Effects or an agency. Kinetic turns a prompt and your screenshots into a motion-graphics film; upload it to YouTube and add it to your gallery.
SaaS launch video: Make a SaaS launch or product demo video from your screenshots: kinetic type, UI close-ups and on-beat cuts. Templates for launches, feature drops, pricing and metrics. Free in your browser on Mac and PC.
App promo video: Make an app promo video with phone and laptop shots, kinetic type and music. Vertical 9:16 for Reels and Shorts or 16:9 for your site. Free app promo templates in Kinetic, free in your browser.
Reels and Shorts: Turn your product launch into a 9:16 vertical video for Instagram Reels, YouTube Shorts and TikTok: big type, hook in the first second, cuts on the beat. Free templates in Kinetic, free in your browser.
After Effects alternative: Want a motion-designed launch video without learning After Effects? Kinetic gives you kinetic typography, UI animation and on-beat cuts from templates you edit like a document. Free in your browser on Mac and PC.

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Kinetic runs in your browser on Mac, Windows, Linux and ChromeOS, with a free trial of 3 exports. Pro is one payment for unlimited exports, no subscription: $9 for the first 100 buyers, then $19. A desktop app for Windows is also available. Compare plans and AI limits.

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