Kinetic / Guides / Feature announcement video

Ship the feature. Ship the video the same day.

A feature announcement needs one idea, shown clearly: what's new, what it looks like and why it matters. Kinetic builds that film from a sentence and a screenshot or two.

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Runs in Chrome, Edge and Safari on Mac, Windows, Linux and ChromeOS. Free trial: 3 exports, no card. Pro is one payment: $9 for the first 100 buyers, then $19.

A simple feature-drop structure

  1. "New:" and the feature name, big.
  2. The before: the old way, in one line.
  3. The feature in the interface, zoomed in.
  4. One concrete benefit.
  5. "Live now" and where to find it.

How to make it

  1. Open Kinetic at kinetic.launchloop.tech/app and sign in with Google. Nothing to install.
  2. Describe what you're launching in a sentence or two, or paste your site's URL so Kinetic picks up the name, colours and copy.
  3. Add screenshots of the product. Kinetic places them in phone, laptop or browser frames and animates them.
  4. Edit like a document. Change any word, colour, scene or beat; the scene re-times itself to the music.
  5. Export MP4 in 16:9, 9:16 or 1:1. Rendering happens on your own computer, so nothing waits in a server queue.

Where to post it

Your changelog, an X or LinkedIn post, an in-app announcement, and the update email. Export 16:9 for the web and 1:1 or 9:16 for social feeds.

Templates to start from

Every template opens in the editor with its words, colours, music and screenshots ready to change. See all 40 templates.

Questions

Can I reuse my brand across announcements?

Yes. Duplicate a film, swap the words and screenshot, and keep the same style and colours.

Does Kinetic work on a Mac?

Yes. Kinetic runs in the browser on Mac, Windows, Linux and ChromeOS. Use Chrome, Edge or Safari 16.4 or newer. There is also a desktop app for Windows 10 and 11.

Is Kinetic free?

You can make and edit films for free, and the free trial includes 3 exports with no card. Kinetic Pro is one payment for unlimited exports: $9 for the first 100 buyers, then $19. No subscription.

Can I use the videos commercially?

Yes. The videos you export are yours, and the built-in music is synthesised in the app, so it is licence-free. Respect the rights of any images or logos you import.

Related guides

Make yours this afternoon.

Open Kinetic in your browser, describe what you're launching, and edit the film it writes. Runs in Chrome, Edge and Safari on Mac, Windows, Linux and ChromeOS. Free trial: 3 exports, no card. Pro is one payment: $9 for the first 100 buyers, then $19. Compare plans.

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