Kinetic / Guides / Launch video maker
A launch video maker that writes the film for you.
Describe what you're launching. Kinetic writes the script, picks the scenes, animates your screenshots and cuts it all on the beat. Then you edit any word, colour or scene, like a document.
Runs in Chrome, Edge and Safari on Mac, Windows, Linux and ChromeOS. Free trial: 3 exports, no card. Pro is one payment: $9 for the first 100 buyers, then $19.
What Kinetic makes
Kinetic is a launch video maker for founders and small teams. It writes a short film from a prompt, animates it with kinetic typography, product-screen close-ups and cuts on the beat, and scores it with licence-free music generated in the app. Every word stays editable after the film is made.
A typical launch film runs 12 to 20 seconds: a hook, the problem, the product in motion, one or two proof points, and a clear last frame with your name and URL. You can stretch it, cut it, or reorder scenes.
How to make a launch video in five steps
- Open Kinetic at kinetic.launchloop.tech/app and sign in with Google. Nothing to install.
- Describe what you're launching in a sentence or two, or paste your site's URL so Kinetic picks up the name, colours and copy.
- Add screenshots of the product. Kinetic places them in phone, laptop or browser frames and animates them.
- Edit like a document. Change any word, colour, scene or beat; the scene re-times itself to the music.
- Export MP4 in 16:9, 9:16 or 1:1. Rendering happens on your own computer, so nothing waits in a server queue.
What makes a launch video work
- A hook in the first second. Big type, one idea. People decide to keep watching almost immediately.
- The product on screen early. Show the interface by the third or fourth beat, not at the end.
- One idea per beat. Kinetic gives each scene one line, so the film reads even with the sound off.
- A last frame that tells people what to do. Name, URL, and one action.
For a worked storyboard, read the screenshot-to-launch-video guide.
Where to use it
Your homepage hero, a Product Hunt gallery (upload to YouTube first), an X or LinkedIn launch post, a waitlist email, and a 9:16 cut for Reels, Shorts and TikTok. Switch the format and export again; the layout adapts.
Templates to start from
Every template opens in the editor with its words, colours, music and screenshots ready to change. See all 40 templates.
SaaS launch
Problem, product, proof and a clear next step.
The $3,000 launch
Hook on the price you didn't pay, then the product.
Apple-style product film
Calm keynote pacing and one product hero.
Nine-beat launch
Nine fast beats, one idea each, on a Swiss grid.
Keynote reveal
A slow, glassy reveal for a big release.
Brand film
One feeling, one idea. The name comes last.
Questions
How long does it take?
Most people have a first film in a few minutes and a finished one within an hour, depending on how much they edit.
Do I need design or video skills?
No. You edit text, colours and screenshots. There are no keyframes or timelines to learn.
Does Kinetic work on a Mac?
Yes. Kinetic runs in the browser on Mac, Windows, Linux and ChromeOS. Use Chrome, Edge or Safari 16.4 or newer. There is also a desktop app for Windows 10 and 11.
Is Kinetic free?
You can make and edit films for free, and the free trial includes 3 exports with no card. Kinetic Pro is one payment for unlimited exports: $9 for the first 100 buyers, then $19. No subscription.
Can I use the videos commercially?
Yes. The videos you export are yours, and the built-in music is synthesised in the app, so it is licence-free. Respect the rights of any images or logos you import.
Make yours this afternoon.
Open Kinetic in your browser, describe what you're launching, and edit the film it writes. Runs in Chrome, Edge and Safari on Mac, Windows, Linux and ChromeOS. Free trial: 3 exports, no card. Pro is one payment: $9 for the first 100 buyers, then $19. Compare plans.